Qi Tongwei: Sign-in relationship started during student days

Chapter 778 Brand Effect

Qi Tongwei felt that this style of work was very familiar to someone, but he did not point it out. He smiled and said, "This comrade does have some mathematical talent."

Yu Huabei sarcastically said, "How can he not be talented? He is not only a leading cadre, but also the honorary president of a certain school and a professor. In between his busy government work, he still supervises several graduate students for the school.

When asked, he said that the cadre salary was too low, so he took two students to supplement the family income. Tell me, where can you find such a "clean" cadre?

This characteristic is very obvious. Even Qi Tongwei has heard about Tian Fengyi teaching students.

These students are not just random ones. I heard that they are all young and beautiful female students.

Everyone in the system pays attention to the strict separation of men and women, even the provincial party committee leader has to pay attention to it. Only Mayor Tian goes against the trend.

As a result, various "romantic affairs" about Tian Fengyi continued to emerge like mushrooms after rain.

Various jokes are told vividly, as if you saw them with your own eyes.

However, what is admirable is that despite all the rumors over the years, no one has ever really caught Tian Fengyi doing anything wrong, and no so-called "female students" have come forward to testify against him.

When asked, the students praised Tian Fengyi as a good man and a good mayor.

But even so, no one thinks Tian Fengyi is innocent.

Because some people have discovered that any female students who have followed Tian Fengyi will have a good future.

People who knew him used this to tease Tian Fengyi.

Whenever Tian Fengyi denied it, they would jokingly say that Tian Fengyi was learning from Lei Feng and doing good deeds.

Faced with such ridicule, Tian Fengyi shamelessly accepted it and said shamelessly that he was doing this to help college students find jobs and to contribute to increasing the employment rate.

As a result, some people secretly called Tian Fengyi the "Lei Feng" mayor and the "Employment" mayor. Of course, the words "Lei Feng" and "Employment" are in quotation marks.

Qi Tongwei didn't say anything else. After all, he was an old subordinate of the other party and was promoted by him. The leader could say it, but he couldn't. If he said it, he would be slapping the leader in the face.

Although Yu Huabei still felt a little indignant, he also realized that his words were a bit extreme. He waved his hand and said, "Okay, okay, let's not talk about this anymore. The more we talk, the more upset we become. Let's talk about something happy.

Tell me about your advertising during the Spring Festival Gala. I'm quite interested. Many people emphasize publicity, but why do the results vary so much?

It’s better to say learning than understanding.

Although Yu Huabei is not very capable in economics, his level of economic theory is not low.

He is a doctor of economics and studied under Tang Bicheng, a well-known economics professor in Hanjiang Province.

Professor Tang is no ordinary person. In addition to being a professor at a university of finance and economics, he is also a consultant for a large investment fund, and his students are spread across both the political and business circles.

If Gao Yuliang was a giant in Handong's political and legal circles during his peak period, then Tang Bicheng was a giant in Hanjiang's economy. In some areas, Tang Bicheng's influence was even greater than Gao Yuliang's.

Qi Tongwei said that there are actually no particularly profound or noble methods.

Simply put, it cleverly takes advantage of people's herd mentality and blind reliance on authority.

For most ordinary people, it is often difficult for them to distinguish between good and bad, advantages and disadvantages of things.

In this situation of low cognitive level, so-called experts and celebrities become their guiding lights.

Once an expert or celebrity recommends something, they will automatically assume that it must be a good thing.

This strategy is still very applicable even after 20 or 30 years.

After listening to this, Yu Huabei felt a little disappointed.

He frowned and said, "What's the difference between this and Tian Fengyi's hype about the restructuring stocks?"

Qi Tongwei said: "There is indeed no difference in terms of method. They all use the public's trust in celebrities and experts to sell their products.

However, to put it bluntly, Mayor Tian's actions are simply to defraud shareholders of their money and harm them.

Once investors have been deceived a few times, it won’t take long for them to realize their mistake, develop a rebellious mentality, and experience a crisis of trust.

No matter what product Wenshan launches in the future, they will instinctively think it is a scam.

What we are engaged in is the real industry. A car at more than 20,000 yuan is great value for money for ordinary people. After this great value for money has exceeded people's expectations, Beishan's products will form a trust relationship in the future and promote healthy development.

In short, the purpose of advertising is to build trust and ultimately turn it into a brand effect.

Brand effect is an intangible asset and a double-edged sword.

It can make consumers trust and identify with a brand, and thus be willing to buy the brand's products or services.

You may also feel aversion or even resistance to a certain brand.

We create a brand effect through advertising effectiveness, thereby labeling the city of Beishan.

When people mention Beishan Automobile, they will think of Beishan, and then they will have more interest and good impression of the city of Beishan.

This will not only boost car sales in Beishan, but also drive the city’s economic development and tourism boom.”

Yu Huabei was thoughtful.

Brand effect is not prominent in this era, or it can be said that there are only two brand effects in this era, one is national and the other is import.

Other private enterprises cannot establish an effective brand effect, just like Beishan Automobile established by Qi Tongwei this time.

He did not choose any fancy name, but named it after the city, so that people can tell at a glance that it is a government brand, thus maximizing the brand effect.

After chatting with Yu Huabei about the benefits of the brand for a while, Qi Tongwei suggested going to Zhao Anbang's house. Yu Huabei did not object to Qi Tongwei's approach, but rather supported it.

"It's time to go to Comrade Anbang. This time, Comrade Anbang has shown great support for you in action. He even announced that he will implement a system that promotes the capable and demotes the mediocre throughout the province. To put it bluntly, he is paving the way for you.

Once you build up Beishan, you will be able to move up to the next level in less than two years."

Qi Tongwei was worried that Yu Huabei would have opinions, but he didn't expect the other party to be so generous.

"Yes, Secretary Yu, I will express my gratitude to Governor Anbang."

...

When Qi Tongwei arrived at Zhao Anbang's small Western-style building, he did not see Zhao Anbang.

Zhao Anbang’s wife Liu Yan said that Zhao Anbang couldn’t stay idle at home, so he went to Beishan and should be here by now.

Qi Tongwei hurriedly made a phone call back to Beishan and learned that Zhao Anbang had already gone to the Beishan Automobile Production Base accompanied by He Anxia.

I really admire Qi Tongwei. Today is the third day of the Chinese New Year and the workers are not at work, so what is he visiting?

What a workaholic! Qi Tongwei feels ashamed of himself.

Zhao Anbang was not there, so Qi Tongwei chatted with Zhao Anbang's wife Liu Yan for a few words and then said goodbye and left.