ebookland Chapter 1060 The highlight.
Chapter 1060 The highlight.
"It's sold out! Over a dozen distributors have been asking me when we'll restock it these days. It's the peak season for liquor now!"
"Put on speakerphone, let's have an emergency meeting."
Zhou Qi knocked on the table and asked, "Have you got the license for the new company I asked you to register last time?"
"The Industry and Commerce Bureau said it will take two or three days. But the most terrible thing right now is that there is no goods to ship!"
"Listen, we have to build our own winery! It's better to rely on ourselves than on others, don't you think this is true, Uncle?"
Zhou Qi turned and asked his second uncle.
The second brother interrupted: "Brother, building a winery is no small matter. For a company of Shen Bing's scale, it would take at least 18 million to make it happen!" This young man had obviously set the standard too high.
"Brother, are you planning to start a new winery?"
Zhou Mingfa took a deep breath on the other end of the phone: "If you ask me, should we first set up a small family-run winery, similar to the one run by Old Zhang's family at the head of the village?"
He had a clear plan: a small venture would be low risk, and at most he could invest a few thousand yuan, so even if it failed, it wouldn't be a big loss. In this day and age, even a millionaire is considered rare, and five thousand yuan is enough to start a small winery.
Zhou Qi's hearty laughter came from the phone: "Second brother, you have to open up your mind! If you want to do it, do it big. We have to do it on two fronts."
He dropped the enamel pot with a bang and said, "Go to the Industry and Commerce Bureau tomorrow and ask how much preferential policies the government can give you if you want to invest tens of millions to build a factory."
Zhou Xingfei, who was cracking melon seeds, suddenly had his hand shaken and the seeds fell into the teacup.
In the 1980s, the cost of building a factory was ridiculously low, with workers earning 30 or 40 yuan a month, and steel and cement were free. This kind of multi-million-dollar investment project would be a golden signboard for a political achievement project in any county.
"Are you crazy? How are you going to fill the hole of tens of millions?"
Zhou Mingfa was so anxious that he slapped his thigh: "Even if our ancestral graves were smoking, we couldn't come up with this number!"
"I'll take care of the money. I'll transfer two million to you in the next two days."
Zhou Qi puffed on a Hongtashan cigarette and said, "Old Third, you have been searching all the wineries in Guangshi these days. Shen Bing has cut off our food supply. How can other wineries go against money?"
Zhou Xingfei wiped his glib lips and said, "My father and I just visited the Qiantian Winery today. Although the factory is as dilapidated as a land temple, it does have several cellars of fifty-year-old wine."
This time-honored shop with a signboard reading "Qianlong Goes to the South of the Yangtze River" has only a gatehouse left to support its 500-year heritage, and the spider webs in the workshop are denser than wine jars.
"The production capacity is really low. There are more rats in the warehouse than workers."
Zhou Xingfei kicked the stones on the roadside and grumbled. They now sell seven or eight tons of bulk wine every month, and the production capacity of this old antique winery is not enough to fill the gaps.
“All the wineries in Shuanggou and Gaogou should try their luck.”
Zhou Qi flicked the ash from his cigarette and said, "Don't hang yourself on a tree. Old Shen Bing suddenly turned hostile. Who knows what bad things he might be up to."
He clearly remembered that last year Shen Bing only sold loose liquor for 0.1 cent per pound, and bottled liquor for 0.2 cents. Now that he dared to overturn the table with him, there must be something fishy behind it.
The cicadas outside the window were chirping, making people feel annoyed. Zhou Mingfa stared at the banner on the wall that read "Model Worker" in a daze.
His nephew's move was really too big, but the sudden appearance of a remittance slip for two million in his account made him believe it - this kid was really going to stir up the Guangzhou liquor world.
Many wineries produce and sell wine at their own expense, which is a task assigned by the state.
"Uncle, Second Brother, you have to keep a closer eye on it recently to see if there is anything on the market that is counterfeit of our Shengshi Tianxia wine." Zhou Qi said as he pondered.
Shen Bing Winery's performance was extremely poor, and the workers hadn't received their wages for half a year. Now that they dared to terminate the cooperation, they must have found a new sales channel.
If you ask what new things there are these days, Zhou Qi can guess with his eyes closed - most likely they are imitations of their own products.
If there really was a better way, they would have taken action eight hundred years ago.
"It's not difficult to do."
Zhou Qi offered advice: "I have many old acquaintances in the winery. You can find out by asking around. Besides, aren't the glass bottles used to hold the wine all supplied by our factory?
Uncle, you know best whether they have replaced the new ones. Our trademark box stickers are all made in the city printing factory. Go check if there are any counterfeits. If you find any..."
The old man and his youngest son nodded as they listened, until they were suddenly stunned at the last half of the sentence.
"Big Baby, do you mean to let them forge it?"
Zhou Mingfa's eyes widened. "Let them build as much as they want!"
Zhou Qi said firmly: "When we close the net, they will be in big trouble. Let's do this for now. We'll talk again tomorrow night. Get a landline installed at home."
Zhou** was clear as a mirror: the most important thing now is to accumulate enough capital.
When it comes to competing with the wealthy state-owned enterprises, my family business is like going into battle with bare hands. Only when the funds are in place will I have the confidence to compete head-on.
After hanging up the phone, Tian Xiaoyi's eyes sparkled with admiration: "Brother Qi, this trick of yours is amazing!"
"Where is this?"
Zhou Qi smiled and took her into his arms: "There will be many days in the future when you will be able to open your eyes."
In the candlelit restaurant, the sound of violin flowed like honey. The girl from a high-ranking official family experienced a romantic dinner for the first time and was already tipsy before she even drank any wine.
Even after being admitted to Jinling University, she still took a long-distance bus to Nanjing to register.
During his four years in college, Tian Xiaoyi was reluctant to buy even the cheapest vegetarian dishes in the cafeteria, and scraped out every penny from his living expenses just to build a home for his mother in Nanjing.
Although the money she saved was not enough to even buy a toilet, she gritted her teeth and insisted on adding money to her savings account every month.
The bow danced on the strings for a full thirty minutes. The professional level of this musician from the teaching group of Haicheng Conservatory of Music is indeed outstanding.
The melodious tune is sometimes plaintive and sometimes cheerful, making the listeners feel as if they are experiencing the cycle of the four seasons in the music.
“It’s a tribute to the artists for their hard work in performing.”
Zhou Qi pulled out two brand new ten-yuan bills from his crocodile wallet and flicked the bills lightly with his fingertips. The crisp sound of paper gradually faded away with the sound of the piano and disappeared outside the door.
When only Zhou Qi and Tian Yu were left in the box, the air suddenly became sticky.
Tian Xiaoyi twisted the tablecloth tassels unconsciously, her ears felt slightly hot, and she was inexplicably looking forward to the conversation that might happen next.
"Don't just stand there, girl. Wash up and take a rest."
Zhou Qi suddenly broke the silence and threw his suit jacket on the leather sofa: "Tomorrow morning, the market will open for business. We have to rely on our real ability to grab money from the market."
This upstart business tycoon has a clear idea in his mind: although the liquor industry may look rustic, its profit margin is wider than the Yangtze River.
What he wants to build is not an ordinary winery, but to establish the golden signboard of Chinese liquor. Although he can make money by being the agent of Shenbing Liquor, building his own winery is the highlight.
The advertising bombardment plan has been rolled out across the province. When people in Guanglin Province turn on the TV or read the newspaper these days, they will be brainwashed by the advertising slogan of "Prosperous Wine".
But Zhou Qi knows better than anyone that no matter how loud the advertisement is, the real thing is what is in the bottle. If the quality cannot be guaranteed, no matter how exciting the marketing is, it will be short-lived.